Product Manager – JOOX User Retention (1 position)

Tencent (Thailand) Company Limited

Job Responsibilities :

  • Help develop a unified retention strategy across all 7 countries where JOOX is present, touching millions of people daily
  • Work closely with JOOX content, operations, design, development, sales, business development and marketing teams to prioritize and execute the strategy, defining and pushing campaigns, features and optimizations forward
  • Systematically launch campaigns and special projects to promote JOOX content, features and benefits, aiming to regularly bring users back into the service
  • Track all important metrics to assess campaigns performances and establish continuous optimization processes
  • Establish regular processes to meet users face-to-face, validate ideas and assumptions with data and prioritize projects based on their potential impact
  • Negotiate and control timelines and deliverables across different teams
  • Identify high potential initiatives in each country and champion their rollout to all other countries
  • Outline clear objectives, KPIs, ROIs and test/rollout plans, report on post-launch performance, learnings and next steps
  • Standardize processes and offerings across the region, while identifying and leveraging local nuances

Qualifications :

  • 5+ years of related experience on Digital Marketing, or Digital Product Management within mobile apps organizations, publishers, digital agencies or digital media outlets
  • Bachelor degree in Marketing, Business Management, or fields related to digital products/services/media/arts. MBA is a plus
  • Excellent creativity, project management, communication & leadership skills to supervise those involved with each stage of the projects and get things done
  • Passionate about music
  • Ability to focus on specific goals while also multi-task.
  • Data-driven, while also must think out-of-the box, be strategic and able to execute in high-level of detail
  • Out-of-the box thinker, data-driven, strategic and able to execute on high-level of detail
  • Energetic, creative and resilient with a passion to work in an ever-changing industry with highly dynamic people
  • Ability to work autonomously and manage multiple projects simultaneously under intense deadlines (“getting things done” kind of person)
  • Fluent in English (Thai or Mandarin are a plus), with excellent verbal and written communication skills
  • Comfortable working within a multinational team

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