Content marketing and MCN management (Headliner) (1 position)

Tencent (Thailand) Company Limited

Job Responsibilities and Qualifications :

Tencent Thailand / Image Future Thailand is currently looking for a candidate for Content marketing and MCN management  (Headliner) located in Bangkok, Thailand.
Tencent Thailand / Image Future Thailand is dedicated to developing internet platforms with quality content for our users’ lifestyles making the online world safe, enjoyable, and educational. Our leading product portfolio includes the number one News and Portal in Thailand, WeChat the leading instant messenger application, Tencent Games, Tencent Cloud, and WeTV.
At Tencent/Image Future Thailand, we aim to fulfill the needs of our audiences, partners, and advertisers with diverse and innovative platforms. We seek highly motivated individuals to join us as we continue our journey to create new products, services, and opportunities in Thailand, a hub of innovation and business for Southeast Asia. 
  • Understanding the Entertainment Business: Essential for tailoring strategies that resonate with both the industry and the audience.
  • Monitoring Trends and Consumer Behavior: Critical for keeping content relevant and engaging, ensuring the artists remain connected with their audience's interests.
  • Strategizing Content: Developing a structured approach to content creation helps in maintaining consistency and maximizing impact.
  • Planning and Cooperation: Collaborating with other teams, such as Artist Relations (AR), ensures that the content strategy aligns with the artist's brand and goals.
  • Tracking and Analytics: Measuring the effectiveness of content through awareness, engagement, and growth metrics is key to understanding the strategy's performance.
  • Analyzing Strategy Effectiveness: Continuous evaluation of the content marketing strategy ensures it remains effective and meets the evolving demands of the market and audience.
  • Alignment with Business Objectives: Ensuring that the content strategy contributes to the broader business goals is crucial for justifying investments and efforts in content marketing.
  • Monitoring Traffic and Improvements: Keeping an eye on traffic metrics allows for timely adjustments to the strategy, enhancing its effectiveness in driving engagement.
  • Maintaining Consistency and Alignment: Ensuring that content remains consistent and aligns with each artist's development plans is essential for building a coherent and authentic brand image.
  • MCN Platform Management and Strategy Development: Responsible for constructing and managing the MCN platform, including formulating short-term and long-term operational plans. Oversee the overall operation of the MCN sector, ensuring adherence to platform operation rules, maintaining strong cooperative relationships, and conducting business operations efficiently.
  • MCN Industry Insights and Strategic Implementation: Possess a deep understanding of the Thailand MCN industry, capturing timely industry trends and integrating them into MCN management with a focus on artists. Keep updated with daily trends and emerging themes in relevant industries, applying these insights to strategies for artist selection and collaboration.
  • Performance Optimization and Creative Content Production: Monitor key performance metrics such as Cost Per Engagement (CPE) and Return on Investment (ROI), and analyze data to optimize content performance. Conduct in-depth platform analysis for potential artist development, and act as a creative force in innovating Live and MCN content that drives audience engagement and ROI through artist-centric strategies.
  • Currently enrolled in a Bachelor's or Master's program in Film, Media Studies, Communications, or a related field.
  • Fluent in English and Thai with strong verbal and written communication skills.
  • 3-5 year of scriptwriting, copywriting or related experience from film/series industry
  • Strong portfolio of successful script doctoring or scriptwriting projects across various mediums.
  • Passionate about reading and writing. All forms ranging from novels, online novels, web-toons.
  • Strong passion for storytelling and a keen interest in the digital entertainment industry.
  • Previous experience in social media management, digital marketing, or related fields is a plus but not required.
  • Ability to organize and prioritize effectively.
  • Ability to exercise critical and analytical thinking while working with creative content.
  • Ability to handle multiple tasks while maintaining a high attention to detail.
All applications will be treated strictly confidential. Only short-listed candidates will be notified.
Tencent Thailand/ Image Future Company Limited
8 T One Building, 10th, 11th and 12th Floor (Unit 3-5),
Soi Sukhumvit 40, Sukhumvit Road,
Phra Khanong, Khlong Toei,
Bangkok 10110

Contact People and Administration Department at