Yield and Business Analysis Executive (1 position)
Tencent (Thailand) Company Limited
Job Responsibilities :
- Develop strategic framework to analyze issues and trends on digital advertising business, propose recommendations, and assess impact of proposed solutions to optimize the revenue
- Analyze partners’ performances and approach potential partners from both domestic and oversea in order to sell space for advertising
- Set and operate ad network campaign, monitor programmatic ads selling to solve any problem immediately and properly
- Collaborate with internal stakeholders and/or business partners and drive project traction using data and metrics in decision making process to meet milestones and deliverables on time and targets
- Provide business insights or forecasts on trends and behaviors of the market.
- Work closely with UX and IT team to perform platform research and A/B testing and summarize into meaningful conclusions and insights.
- Build, develop and maintain reporting systems, dashboards and performance metrics to support key business decisions, as well as all types of forecasts
- Support Yield Management and Ad Operations on ad hoc basis with tasks relevant to data
- Bachelor’s degree or higher in Business, Economics, Engineering, Computer Sciences or any related fields
- 3 - 5 year experiences in some or all of the following fields: Digital Advertising (Programmatic Buying/Selling is a plus), product or marketing analytics
- Strong analytical and problem solving skills with business acumen
- Excellent English communication skills
- Proficient in Microsoft Office (especially Excel such as PIVOT function and PowerPoint) with data analytics/BI tools is a plus
- Ability to communicate clearly with multiple teams and functions.
- Ability to work independently and be persuasive to getting things done.
- Knowledge of pricing and yield management techniques is a plus