Yield and Business Analysis Executive (1 position)

Tencent (Thailand) Company Limited

Job Responsibilities :

  • Develop strategic framework to analyze issues and trends on digital advertising business, propose recommendations, and assess impact of proposed solutions to optimize the revenue
  • Analyze partners’ performances and approach potential partners from both domestic and oversea in order to sell space for advertising
  • Set and operate ad network campaign, monitor programmatic ads selling to solve any problem immediately and properly
  • Collaborate with internal stakeholders and/or business partners and drive project traction using data and metrics in decision making process to meet milestones and deliverables on time and targets
  • Provide business insights or forecasts on trends and behaviors of the market.
  • Work closely with UX and IT team to perform platform research and A/B testing and summarize into meaningful conclusions and insights.
  • Build, develop and maintain reporting systems, dashboards and performance metrics to support key business decisions, as well as all types of forecasts
  • Support Yield Management and Ad Operations on ad hoc basis with tasks relevant to data

Qualifications :

  • Bachelor’s degree or higher in Business, Economics, Engineering, Computer Sciences or any related fields
  • 3 - 5 year experiences in some or all of the following fields: Digital Advertising (Programmatic Buying/Selling is a plus), product or marketing analytics
  • Strong analytical and problem solving skills with business acumen
  • Excellent English communication skills
  • Proficient in Microsoft Office (especially Excel such as PIVOT function and PowerPoint) with data analytics/BI tools is a plus
  • Ability to communicate clearly with multiple teams and functions.
  • Ability to work independently and be persuasive to getting things done.
  • Knowledge of pricing and yield management techniques is a plus

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