Tencent launch a new service ‘WeChat Official Account’ Connect your business to Chinese customers
Tencent (Thailand) Company Limited Introduces a new service Tencent Social Ads (TSA) that use ‘WeChat Official Account’ as your channel for connect your business to Chinese customers.
Krittee Manoleehakul, managing director, revealed that Thailand become the destination of Chinese traveler in the past few years. Because Thailand has products that Chinese traveler look for especially food and snack including accommodation business, beauty and Thai massage. So we decide to open ‘WeChat Official Account’ (WeChat OA) for business owner in Thailand who plans to expand business to China by focus on Chinese people who travel in Thailand.
The reason we choose’ WeChat’ because WeChat is so popular in China with user more than 980 million per month. Therefore if Thailand entrepreneurs want grow their business in China. WeChat Official Account can raise their business awareness directly to Chinese travelers who have chance or making plan to come to Thailand. Make them know your business before their come. So when they arrival they can become your customer right away.
In view of Karen Choi, director of business development, said Thailand entrepreneurs can create ‘WeChat Official Account’ for free however if they want to create special feature to building brand awareness in Chinese it’s can usable. For this option annual expense is required in budget 120 USD or around 4,000 Thai Baht. Tencent still have many more options (with extra charge) for example: plan for your marketing strategy, create contents that attract your customers, translate your media from Thai to Chinese, and create effective brand engagement to your business.
Once you register in ‘WeChat Official Account’. Its mean your business suddenly reaches to user’s Wechat in China. So when they arrival to Thailand they can access to all information completely like pictures, video or your business location.
Thailand entrepreneurs who want to create a WeChat Official Account have to using your own oversea business license and bank account for confirmed to Ministry of Commerce of the People's Republic of China. This creation process usually takes around 4 to 8 weeks
WeChat is application that so popular in China because platforms of WeChat can fulfill customer’s demand in many purposes such as social media, chat, follow favorite brand, online payment and E-service
Info from Tourism Authority of Thailand or TAT revealed that amount of tourist arrive to Thailand in 2017 ending up with 9.5 million visits. Total spending in economy 4.5 hundred billion. Tourism earnings represent 4 % of Thailand’s total GDP.
Companies or brands that want to register on WeChat Official Account or run commercials on internet network of TSA for business. Contact us for more information
Website: www.wechat.co.th and www.tencent.co.th/th/product/services
Email: tsa@tencent.co.th