Tencent (Thailand) introduced “WeChat Official Account” Business platform to roam Chinese market

Bangkok, 15 November 2017- Tencent (Thailand) Co., Ltd introduced “WeChat Official Account” online marketing communication tool for business to extend their growth to China as well as business targeting into Chinese tourists taking their journey to Thailand. Tencent (Thailand) has established the department to give advice and facilitate customers from step to step. Start using WeChat OA :  one stop service via www.wechat.co.th

 

Mr. Krittee Manoleekul CEO Tencent (Thailand) stated that “There is an increasing interest for Thai business to seek market opportunities in China in particularly using Social Media as a communication channel. WeChat is the effective online chat program targeting Chinese population. There are 963 million WeChat users around the world which can be generated into 90% usage for daily life and 80% of WeChat users are following Official Account of branded products and services while 85% use WeChat as an electronic money transaction (WeChat Wallet Function). Therefore, WeChat is a helpful tool encouraging companies and brands to communicate to Chinese customers in China and Chinese tourists coming to Thailand with products and services information or sales promotion by setting up WeChat Official Account with assistance from our staffs who are able to give advice and instruction in every steps from communication planning, artwork production in Chinese language and after sale service once WeChat OA is operated so that  success can be obtained sustainably.”  

 

Chinese tourists, rising big spenders for Thai business

 

Source : Thailand Tourism Authority . Numbers of Chinese tourists travelling to Thailand in 2017 are forecasted for 9.5 million which is accounted for 9% of growth rate per year. The average spending of Chinese tourists while in Thailand can be identified into 55% for traveling expense, accommodation, and entertainment, followed by 41% for shopping and 4% for food. Chinese tourists shopping behavior can be break downed as follows;

 

• 63% Food and snack shopping
• 62% Gift and souvenir shopping
• 51% Clothes shopping
• 49% Beauty & cosmetic and health care products shopping

 

 WeChat OA Services , Tencent (Thailand) comprised of

• Marketing strategy planning
• Create and produce content in Chinese
• Register service for WeChat Official Account and aftersales service
• Value added services such as online coupon or online trade to boost engagement in WeChat
• Create website in Chinese language.

 

Thailand Marketers’ Opportunity

 

 

Chinese tourists in Thailand 2017 : 9.5 million

55% traveling, accommodation, and entertainment

41% shopping

4% food

Chinese tourists shopping behavior

63% food and snack

62% gifts and souvenir

51% Clothing

49% Beauty and health care products

Chinese WeChat users 963 million

90% daily life usage

55% Frequent users (10 times a day)

60% entertainment and public service

85% WeChat Wallet Function

80% OA followers (770 million)

 

 WeChat is part of  Tencent Social Ads (TSA) network or advertising media network of  Tencent, a subsidiary owned by  TSA  which includes  WeChat,  QQ (Instant Messaging) and Qzone (Social network platform). Advertising placement through TSA network directly targets to the right Chinese consumer group and also supports marketing processes covering 90% of internet users in China. To set up  WeChat OA will enable Thai marketers to reach the similar user base.

 

Company or brand interested in set up  WeChat Official Account or advertised through  TSA network for business, please contact Website:  www.wechat.co.th และ www.tencent.co.th/th/product/services

Email: tsa@tencent.co.th