“Sanook.com” celebrated 19th anniversary as Thailand’s leading technology and content business website.

• Moving forward with quality content on online platform.·        
• Reconstruct the website with  technology enhancing high speed, easy to access, and compatible  with all screen size.

 

www.sanook.com  a portal website providing information, news and top entertainment content in Thailand under the management of Tencent (Thailand) Co., Ltd has announced its 19th anniversary for operating beside Thai internet users since 14th September 1998. Focused on the relationship with business alliances, Sanook builds up efficiency for digital business with REACT technology and serves online consumer lifestyle with various contents. 

 

Technological

• REACT, technology assisting users to get access to variety of contents with high speed so they are able to reach content matching to their interests. The technology is also compatible with all size of screen on Desktop and Mobile devices. Ad manager feature is also readjusted to suit the target audience digital behavior. The system renovation system has already started since September.
• Sanook! App has launched the new design for the first time after 2015.  
• NoozUP A mobile application providing latest news and trending info for city lifestyle (FOMO – Fear Of Missing Out) and people who is always connected with customized contents.

 

Content

• Add online music content featuring on JOOX application on Sanook! Music website resulting in 20% usage increase on Sanook! Music from 2016.
• Collaborate with other content creators including TV stations, TV producers, News producers, or news stations such as Bae-Tai in order to provide contents with entertainment and knowledge that would suitable to consumers’ interests.  
• Add new content categories to serve new generation who seek entertainment from smartphone therefore the company provides contents such as online cartoon on Sanook Comics, news for city lifestyle NoozUp and some other categories for new generation.

 

CEO Mr. Krittee Manoleehakul, Tencent (Thailand) Co., Ltd reveals that “online content is not all about good content itself. Platform is the significant factor to deliver content to consumer’s palm. REACT technology is employed to create the experience of speedy access to contents they like. Consumers will gain better access via desktop or mobile phone. Regarding the content front, Sanook! remains a leader to catch the latest currents to consumers with added information from partners for better and various contents covering consumers’ interest. In addition, Sanook! distributes its content to new platform like VOOV, live streaming application which provides live streaming such as “Rieng Khao Lao Rueng” and “Rieng Queue Banterng” from Monday –Friday with a  re-run from Sanook! VDO” 

 

Sanook! Homepage with REACT technology

Besides new technology, Sanook! also organized the Lucky Box event to give thank you  reward for supports throughout 19 years. Check out reward at  www.sanook.com/19anniversary from 11-22 September.

 

Sanook.com is currently operated as part of  News & Portal on Tencent (Thailand) website and is developed  to serve changing consumer behavior from computer to mobile devices. Sanook! application is able to be downloaded from App Store and Play Store.