Sanook Chit-chat with the first gen of ‘Sanook!’ website.

“19 years ago when I studied abroad, I was one of Sanook! website users. To catch up with new trends and news in Thailand, I was always on ICQ and Sanook! website, apart from that Sanook! radio was always my source of entertainment when preparing myself for study at day time that would be night time in Thailand and I could enjoy music without the ads”

“So I can say I grow up with Sanook!”

 

Currently the CEO of Tencent (Thailand), Krittee Manoleehakul is the first generation of website established in Thailand for 19 years and also the back-up support for hundreds of content on Sanook! each day.

Not only supports from readers that drive Sanook! to grow for nearly 2 decades but also the commitment to deliver the innovation to Thai community particularly content and platform. Krittee has also revealed that in this 19th anniversary of Sanook! a new technology REACT will be replaced to increase speed for the website and allow users to gain easier access to content via desktop or mobile devices. 

Sanook! remains a leader to catch the latest currents to consumers with added information from partners for better and various contents covering consumers’ interest. In addition, Sanook! distributes its content to new platform like VOOV, live streaming application which provides live streaming such as “Rieng Khao Lao Rueng” and “Rieng Queue Banterng” from Monday –Friday with a  re-run from Sanook! VDO and users can also listen to the music through Sanook! website” 

 

“Online content is not all about good content itself. Platform is the significant factor to deliver content to consumer. REACT technology is employed to create the experience of speedy access to contents they like. At the same time there is another technology assists Sanook! team to choose the right content to users. It can be a win-win moment for all.” explained Krittee.

REACT technology is influenced from employees’ activity called  ‘Hackathon’ which employees are allowed for entire day to create their own work without any restriction from their responsibility.

 

And the next mission for Krittee is to focus on mobile application

“In the past 2 years, we have committed to the mission to create mobile first culture-how we can provide content to mobile devices and how to let readers ready through mobile devices with convenience. Therefore, our next mission is to enhance our applications, the best news application in Thailand. This will be our next innovation that will allow us to understand their needs regarding what they prefer to read. Users will be provided with content they are interested in without fetching from anywhere as we intend to develop platform to understand users.”

As a user, what does Krittee like to read?

 

“One of the subject I always read and follow apart from current situation is fortune telling. It is something in our daily life and also entertaining. Sanook! content has various type of fortune telling choose from.  I believe others who also read this column would have same thing in mind”

“Is it accurate?.....Absolutely”