Senior Strategic Planning Manager (1 position)

Tencent (Thailand) Company Limited

Job Responsibilities :

  • Represent the client’s customers in agency and client meetings
  • Understands the client’s business and objectives and works with account team to develop solutions and creative business ideas.
  • Works as a fully integrated member of the agency’s client team with particular close cooperation with account management, media, and social departments.
  • Recommends and implements research that will aid in the consumer insight gathering and strategic process, including TV, Radio, Digital, and Social testing.
  • Develops accurate and insightful conclusions from research data and presents strategy and direction to the client.
  • Analyzes consumer data and conducts primary research with a trained sensitive eye for those insights that spark the creative process.
  • Crafts consumer-driven creative briefs and provides clear persuasive briefings to creatives.
  • Reviews and critiques creative product to ensure it’s on strategy and within brand.
  • Evaluates the effects of the campaign in the marketplace by tracking data such as sales and share along with brand image over time.
  • Provides leadership and guidance for agency team members on branding initiatives.
  • Monitors and interprets cultural and social trends relevant to the client’s business.
  • Designs and monitors the design and questionnaires and topic guides
  • Leads and participates in strategic development for new business initiatives.
  • Ability to manage junior planners across social, digital, and traditional disciplines, investing in their success and clearly articulating assignments and areas for development.
  • Establish close working relationship with Director level and above with each client, understanding the importance of alignment with the head of research. 


Qualifications :

  • Master or Bachelor degree in Marketing, Advertising, Business Administration or any related fields.
  • At least 10 Years’ Experience in strategic planning in advertising or digital agency.
  • Experience in an advertising agency / digital agency or related field.
  • In-depth understanding of customer marketing, digital marketing and up-to-date digital trend
  • Strong analytical skill, Good communication skill, Good Interpersonal skill, Presentation skills, Multi - tasking skill.
  • Good command of spoken and written English (Business level)

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